Call to Action (CTA)
✅ What is a Call to Action (CTA) in 10DLC?
A Call to Action (CTA) is the message or content you display to users before they opt in to receive SMS or MMS messages from your business. It must clearly explain what they are signing up for and how they can manage those messages.
🧹 Required CTA Components
Your CTA (shown on your website, form, app, or print) must include the following 6 key elements:
| Element | Description | Example |
|---|---|---|
| 1. Program Description | Clearly state what the messages are for | "Sign up to get delivery updates from FracTEL." |
| 2. Opt-In Mechanism | Explain how to opt in | "Text START to 12345" or “Enter your number and click Subscribe.” |
| 3. Message Frequency | State how often users will receive texts | "You’ll receive up to 4 msgs/month." |
| 4. Disclosure of Rates | Mention standard messaging/data rates | "Msg & data rates may apply." |
| 5. Opt-Out Instructions | Tell users how to stop messages | "Text STOP to cancel." |
| 6. Help Instructions | Tell users how to get help | "Text HELP for help." |
🗅️ CTA Example on a Website or Landing Page
<p>
By entering your phone number and clicking “Subscribe,” you agree to receive recurring SMS updates and offers from FracTEL.
Msg & data rates may apply. Text HELP for help, STOP to cancel.
View our <a href="/terms">Terms</a> and <a href="/privacy">Privacy Policy</a>.
</p>Make sure the form checkbox is unchecked by default and uses consent-friendly wording like:
I agree to receive SMS marketing messages from FracTEL.
📱 CTA Example for SMS Opt-in
Text JOIN to 73737 to receive account alerts and updates from FracTEL. Msg & data rates may apply. Text HELP for help, STOP to cancel.
✉️ CTA for Email or In-Store Collection
If you're collecting opt-ins via email, paper forms, or verbally, include:
- The exact opt-in language
- What kind of messages they’ll get
- Legal disclosures (rates, frequency, STOP/HELP)
- Timestamps of consent (log this)
- A clear audit trail for compliance
❌ What to Avoid (Non-Compliant CTAs)
| Bad Practice | Why It's a Problem |
|---|---|
| “Enter phone to get updates” without context | Not enough info about message type or frequency |
| Pre-checked boxes for SMS opt-in | Violates consent rules under TCPA |
| No STOP or HELP language | Carriers may reject campaigns |
| Using generic consent | “I agree to everything” isn’t sufficient |
| Using public link shorteners (bit.ly, tinyurl) in CTA | Banned by carriers due to phishing risk |
📄 Terms & Conditions + Privacy Policy
These should be:
-
Linked in the CTA (website/app)
-
Specific to SMS programs
-
Include:
- Nature of messages
- Consent language
- Frequency
- STOP/HELP instructions
- Data usage/disclosure policies
Example Clause for Terms of Service:
By providing your mobile number and opting in, you consent to receive recurring marketing and informational text messages from FracTEL. Msg & data rates may apply. Text STOP to unsubscribe, HELP for help. Message frequency may vary. Your information will not be sold or shared.
✅ CTA Checklist
| Requirement | Met? |
|---|---|
| Clear opt-in mechanism (text, form, checkbox) | ✅ |
| Explanation of message purpose | ✅ |
| Disclosure of message frequency | ✅ |
| STOP and HELP instructions | ✅ |
| Msg & data rates disclosure | ✅ |
| Terms & Privacy links provided | ✅ |
| Stored consent record (timestamp/IP) | ✅ |
🛡️ Carrier & Legal Compliance
- CTIA: Requires clear opt-in, STOP, and HELP mechanics
- TCPA: Consent must be explicit and documented
- Carriers (AT&T, T-Mobile, etc.): Enforce opt-in traceability, reject non-compliant CTAs
🆘 Need Assistance?
📧 Email: [email protected]
🌐 Visit: www.fractel.com
Updated 3 days ago