Campaign Registration
This guide outlines everything you need to know to register messaging campaigns under the A2P 10DLC system. It includes campaign limits, process requirements, content rules, and detailed use case definitions.
🚦 Campaign Registration Limits
- Default Limit: 50 campaigns per Brand
- Increase Request: Email [email protected] with your Account Code and the number of campaigns needed
🗂 Campaign Use Case Categories
Use cases must be selected during campaign registration and cannot be changed afterward. They fall into two categories:
✅ Standard Use Cases
| Use Case | Description |
|---|---|
| 2FA | Authentication, one-time passwords, or login codes |
| Account Notification | Alerts related to user accounts, billing, profile changes |
| Customer Care | Support, service interactions, account management |
| Delivery Notifications | Updates about product/service delivery or shipping |
| Fraud Alert Messaging | Warnings about suspicious account activity |
| Higher Education | Messaging for universities, colleges, educational institutions (not "free to consumer" programs) |
| Low Volume Mixed | Small businesses or test/demo cases needing multiple use cases with limited volume |
| Machine-to-Machine (M2M) | Device-to-device communication without human involvement |
| Marketing | Promotional, sales, or advertising content |
| Mixed | Two to five standard use cases combined in a single campaign |
| Polling and Voting | Surveys, feedback forms, voting programs |
| Public Service Announcement (PSA) | Awareness campaigns about important public matters |
| Security Alert | Notifications about system compromise, login from new devices, etc. |
🚨 Special Use Cases
(Vetting or additional approval required)
| Use Case | Description |
|---|---|
| Agents and Franchises | Brands with multiple agents/offices needing separate local numbers |
| Carrier Exemptions | Rare, must be approved by carriers |
| Charity | 501(c)(3) nonprofits sending donation appeals or charitable messaging |
| Emergency | Public health/safety messaging during disasters or emergencies |
| K–12 Education | Messaging for schools up to 12th grade and distance learning centers |
| Platform Free Trial | Platforms offering trial programs; requires separate contract |
| Political | Election-related messages, voter outreach — requires Campaign Verify or Aegis vetting |
| Proxy | App-based P2P messaging that uses pooled/proxy numbers |
| Public Safety (Restricted) | Reserved for government emergency messaging — requires pre-approval |
| Social | Alerts from influencers or public figures (e.g., celebrity fan groups) |
| Sole Proprietor | U.S./Canada-based individuals or businesses without EIN |
| Sweepstakes | Promotional messages related to prize drawings, contests |
| UCaaS Low Volume | Messaging via cloud communication platforms at low volumes |
| UCaaS High Volume | Messaging via cloud communication platforms at high volumes |
Approval and vetting rules vary by carrier and use case.
📋 Campaign Details Required
| Field | Description |
|---|---|
| Description | Clear explanation of the campaign’s purpose |
| Call-to-Action / Opt-In Flow | Explain how the end user provides consent |
| Terms & Conditions Link | Optional in TCR UI, but legally required |
| Privacy Policy Link | Same as above; required for compliance |
| Multimedia Uploads | Upload optional supporting files (T&C, CTA, Privacy Policy), max 10MB/file, 5 files |
| Sample Messages | Minimum of 1 message required (some use cases require 2+) |
| Sample MMS | Optional, attach image/video if using MMS |
🧪 Sample Message Requirements
| Use Cases Requiring 1 Message | Use Cases Requiring 2+ Messages |
|---|---|
| 2FA, Account Notification, Customer Care | Marketing, Mixed |
| Delivery, Fraud Alert, Higher Ed | Sweepstakes, Proxy, Social |
| M2M, Polling/Voting, PSA | Political, UCaaS, Platform Free Trial |
| Security Alert | Emergency, K–12, Agents & Franchises |
⚙️ Campaign Attributes
You'll be asked to confirm or provide information for the following:
- Subscriber Opt-In, Opt-Out, and Help message flows
- Opt-in/Opt-out keywords and responses
- HELP keyword and help response message
- Number pooling (if using 50+ numbers)
- Direct lending or loan content
- Embedded links (no Bitly, TinyURL, etc.)
- Embedded phone numbers
- Age-gated content
- Affiliate marketing disclaimer
📊 AT&T Throughput Matrix
| Class | Type | Score | TPM SMS | TPM MMS |
|---|---|---|---|---|
| A | Standard (Dedicated) | 75–100 | 4500 | 2400 |
| B | Standard (Mixed/Marketing) | 75–100 | 4500 | 2400 |
| C/D | Standard (50–74) | — | 2400 | 1200 |
| E/F | Standard (1–49) | — | 240 | 150 |
| T | Low Volume Mixed | — | 75 | 50 |
| G–Z | Special Use Cases | — | varies | varies |
📊 T-Mobile Brand Tier Matrix
| Tier | Vetting Score | Daily Cap |
|---|---|---|
| Top | 75–100 | 200,000 |
| High Mid | 50–74 | 40,000 |
| Low Mid | 25–49 | 10,000 |
| Low | 1–24 | 2,000 |
| Sole Prop | N/A | 1,000 |
| Special Cases (e.g., Political, Emergency) | varies | Standard/Uncapped |
📘 Resources
🆘 Need Assistance?
📧 Email: [email protected]
🌐 Visit: www.fractel.com
Updated 3 days ago