Brand Registration

Registering your brand is the first step to becoming compliant with U.S. A2P 10DLC regulations. This guideline outlines the required information, accepted entity types, and how to complete the registration successfully.

📝 Required Information (All Brands)

Legal Company Name (as per IRS/SS-4 or government documents)
Country of Registration
EIN / Tax ID (U.S. or international equivalent)
Business Address
Industry / Vertical
Support Contact Details (email + phone)
Website / Online Presence (optional but highly recommended)

🏢 Accepted Entity Types

🔹 Private Company

Legal Company Name
Country, EIN/Tax ID, Address
Vertical + Support Contact
Website: optional
✅ Accepted globally

🔹 Publicly Traded Company

Legal Name
Country, EIN/Tax ID, Address
Vertical + Website
Stock Symbol & Exchange
Business Contact Email (for 2FA verification)
Support Contact
✅ Accepted globally
⚠️ 2FA required before campaign creation

🔹 Non-Profit Organization

Legal Name
U.S.-based EIN/Tax ID
Address, Vertical, Support Contact
Website: optional
✅ Only accepted if registered in the U.S. or with a U.S. EIN
❌ Otherwise register as Private Company

🔹 Government Entity

Legal Name
U.S.-based EIN/Tax ID
Address, Vertical, Website, Support Contact
✅ Only accepted for U.S. government entities
❌ Others must register as Private Companies

🔹 Sole Proprietor (U.S. & Canada Only)

DBA / Brand Name
Country, Full Address
Reference ID (internal ID from CSP)
First + Last Name
Email + Phone
Website: optional
✅ U.S. and Canada only

🧭 Brand Vertical Options

Please select the appropriate Brand Vertical from the list below:

Agriculture
Media and Communication
Construction, Materials, and Trade Services
Education
Energy and Utilities
Entertainment
Financial Services
Gambling and Lottery
Government Services and Agencies
Healthcare and Life Sciences
Hospitality and Travel
HR, Staffing or Recruitment
Insurance
Legal
Manufacturing
Non-profit Organization
Political
Professional Services
Real Estate
Retail and Consumer Products
Information Technology Services
Transportation or Logistics

☎️ Support Contact Details

Must be direct and responsive (used by CSPs, DCAs, and MNOs)
Not the same as consumer-facing support
Include valid support email and support phone number. Preferably match with your website domain.

📧 Business Contact Email (for Public Companies)

Used for 2FA brand identity verification
Must be a named business email (e.g., [email protected])
❌ Free email domains (e.g., Gmail) not allowed
❌ Group/list emails (e.g., marketing@, info@) not accepted
✅ Campaigns can only be created after 2FA verification

✅ Pro Tips for Fast Approval

Match Legal Name to your EIN/SS-4 documents
Add a website or LinkedIn profile to improve credibility
Avoid incomplete or vague contact details
Don’t reuse shared or generic emails
Double-check EIN accuracy

❌ Common Mistakes to Avoid

Using Gmail/Outlook for business verification
Skipping website field
Registering non-U.S. nonprofits/government improperly
Failing to verify 2FA email for public companies
Using a DBA instead of a legal name (except for sole proprietors)

🚀 Need Help?

Contact your FracTEL account manager or reach out to [email protected] for assistance with Brand Registration and 10DLC compliance.